![]() ![]() ![]() If a user clicks on an external link that opens in the same tab, then that could make it harder to get back to your site.įor example, if the user clicks around the new site after opening the link, then the user may need to click the back button multiple times before getting back to your site. Having your external links open in a new tab could possibly help improve engagement metrics like bounce rate and time on site. Many website owners prefer to open external links in a new tab in order to keep visitors on their site longer. There are several considerations to keep in mind. Most of the debate revolves around external links and whether they should open in the same or a new tab. ![]() Should you open external links in a new tab? If you decide to open an internal link in a new tab, then you should probably tell the reader about it, for example by putting “(opens in new tab)” next to the link. This is the standard behavior and anything else is going to be highly unexpected for users. With very few exceptions, internal links should open in the same tab or window. Internal links should open in the same window If you are using a smartphone or tablet, you can usually see where a link goes with a long press. If it goes to a different domain, then it is an external link. If it goes to the same domain as you are currently on, then it is an internal link. When you do, you should see the URL of the link at the bottom of the screen. If you are using a computer, then you can see whether a link is an internal or external link by hovering over it.
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