![]() ![]() Basically, if Shaq enjoys a certain type of food, there’s a good chance he’s finding a way to leverage it into his financial portfolio.īack to Shaq’s commercial acting, though. He also once co-owned an empire of 155 Five Guys franchises. Not all of that is from commercials, of course - TNT pays him for Inside the NBA and he owns everything from Auntie Anne’s pretzel stands to car washes and pizzerias. The goofball approach has worked like gangbusters for Shaq to the extent that he’s raking in between $25 million and $30 million a year. “I said, ‘You know what? Everything he does is funny. As Shaq told Real Sports with Bryant Gumbel, the key to unlocking his potential as an advertising powerhouse was Bud Light pitch pup Spuds MacKenzie. That same gimmick was the flimsy foundation for the dismal 1996 movie Kazaam, but these days, it’s not Shaq’s size that sells the product - it’s just Shaq himself. Take, for example, this 1993 Pepsi ad that pitched him as a giant who gets put in his place by a little kid. Shaq’s earlier commercials managed to flip the script on that professor, however, and his sheer size worked to his advertising advantage. Oddly enough, Shaq was initially told by a marketing professor that his 7-foot-1 frame made him too large to work well in the advertising industry. Exactly how many commercials has Shaq appeared in over the years is anyone’s guess - 100, 500… 10,000? Investopedia has pinned him to at least 50 different products, and he probably has three times that many companies chasing down his agent at this very moment. Shaq’s been starring in commercials since the early 1990s, but he’s seriously stepped up his commercial acting since retiring from the court in 2011. ![]() Sure, Shaq still has a regular gig critiquing today’s NBA players on Inside the NBA, but that almost seems secondary to his side hustle - pitchman extraordinaire. To pretty much everyone born after 1996, or anybody who doesn’t follow professional basketball, Shaq is that guy on the TV who pitches everything from pizza to car insurance to sleep apnea masks (yes, Shaq wants to help you breathe comfortably and safely while getting some zzzs). For basketball fans over the age of 30, Shaquille O’Neal - or Shaq, as he’s better-known - is an NBA legend who, after claiming the Rookie of the Year Award in 1993, would eventually go on to help lead the Lakers to three consecutive NBA championships. ![]()
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